HOW TO DAD

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THE ADVERTISING INDUSTRY IS SHAKING UP CONVENTIONAL THINKING

Following the role-reversal trends, we are now seeing more ads featuring fathers doing tasks “traditionally” considered as being part of mothers’ roles: cooking, cleaning, changing nappies, healing, cuddling, helping with homework, listening, comforting their children…

But what about Kiwi Dads? Well, they’re not to be outdone.

Searches on photonewzealand for terms like “father cooking with children”, “dad and baby” have been consistently increasing. This industry-wide trend now even has a name: “DADvertising”!

Have a look at our selection of images of dads nailing the daily chores and spending more time with their children.

Looking for a specific image for your next advertising campaign? Need help with an image brief or to order your image online? Contact us today (0800 746 866 | hello@oneshot.co.nz).

Cheers,
The photonewzealand team.

New Curated gallery on One Shot: How to Dad

 

© 2016 photonewzealand / One Shot, its partner agencies and the photographers. All the images included in this blog post are protected by copyrights. Detailed credits and copyrights can be found on the image previews on oneshot.co.nz.